Position Title: Marketing Officer
Our client is seeking to recruit a Marketing Officer who will be responsible for developing and implementing marketing initiatives to drive customer acquisition, retention, and brand awareness within the highly competitive industry. Duties and Responsibilities:
- Develop and execute comprehensive marketing strategies aligned with the company's goals and objectives to drive customer acquisition, retention, and revenue growth
- Plan and execute marketing campaigns, including television, radio, print, online advertising, experiential, activation, influence marketing, content creation and distribution
- Plan, execute, and optimize digital marketing campaigns across various channels, such as search engine marketing (SEM), Google ads and other pay-per-click advertising, social media advertising, display advertising, SMS, and email marketing
- Manage the online presence and brand of the company through social networking tools such as Facebook, Instagram, and Twitter to allow the company to engage with consumers in real-time
- Identify and implement effective customer acquisition strategies, including targeted advertising campaigns, affiliate partnerships, and strategic collaborations
- Develop and implement strategies to enhance customer retention, including personalized marketing communications, loyalty programs, and engagement initiatives
- Manage marketing budgets effectively, ensuring optimal allocation of resources and cost efficiency in marketing activities
- Partner with the relevant department heads to develop marketing plans for the company in line with the overall brand strategy.
- Develop and manage the annual marketing calendar to ensure accurate ease of tracking and coordination.
- Review the ongoing competitor analysis report and make appropriate recommendations on brand strategy.
- Lead and facilitate monthly engagement meetings with relevant departmental stakeholders to review brand strategy, priorities, and required actions for the achievement of brand goals and targets.
- Ensure the consistency and integrity of the brand are adhered to from a visual/corporate identity perspective, personality, tonality, content, partnerships, etc.
- Develop, maintain, and submit weekly, monthly, quarterly, and yearly marketing reports that help in the tracking of the effectiveness of all marketing activities.
- Develop and update the company’s marketing and communications strategy.
- Conduct market research and competitor analysis to identify trends, opportunities, and threats, and utilize insights to inform marketing strategies and tactics
- Perform any other duties and tasks assigned by a person holding a senior position in the company.
Requirements & Qualifications:
- Diploma/Degree in Marketing, Business Administration or relevant field
- Proven 5 years experience in a similar role
- Proficiency in digital marketing, including SEO, SEM, pay-per-click marketing, social media marketing, email marketing, and content marketing
- Solid analytical skills and the ability to interpret data, analyze campaign performance, and make data-driven decisions
- Knowledge of market research, sales, and negotiating principles
- Excellent communication skills, both verbal and written
- Strong customer service skills
Interested candidates are invited to strictly email their cover letter and CV, to careers@orchidhr.co.ke before end of day 30th January 2024. Only short listed candidates will be contacted