Our client is seeking a highly motivated and experienced Marketing Manager to join their team at a leading travel aggregator.
As the Marketing Manager, you will play a crucial role in expanding our market presence and driving revenue growth in Kenya.
You will be responsible for implementing partnerships with key travel partners, managing trade relationships, organizing events and exhibitions, and meeting sales targets.
The ideal candidate will have a strong understanding of the travel industry, as well as experience with a variety of marketing channels, including digital marketing, and public relations.
If you have a passion for the travel industry and a proven track record in marketing, we would love to hear from you.
Responsibilities:
1. Partnership Implementation:
• Develop and execute marketing strategies that align with the company’s overall business goals
• Establish and maintain partnerships with key travel partners,
including airlines, Global Distribution System (GDS) providers, hotels,
airport transfer services, and holiday package providers, etc.
• Negotiate and manage contractual agreements with partners to ensure favorable terms and maximize product distribution.
2. Market Expansion:
• Create and manage marketing campaigns, including email marketing, paid advertising, and public relations
• Develop and execute strategies to build a robust network of trade
partners to distribute our products and increase market share in Kenya.
• Identify and evaluate potential trade partners and establish mutually beneficial relationships.
3. Events and Exhibitions:
• Organize or attend sales missions, familiarization trips, events, and exhibitions to promote our products and services.
• Conduct product seminars, presentations, travel agent educational
sessions, and sales calls to showcase the benefits and features of our
offerings.
• Represent the travel aggregator at industry events and conferences
4. Relationship Management:
• Build and maintain strong relationships with travel trade partners and
corporate end clients to ensure customer satisfaction and foster
long-term growth.
• Provide exceptional customer service and support to address any queries or concerns.
• Manage an efficient and well-organized database or Customer
Relationship Management (CRM) system to track customer information,
preferences, and interactions.
• Track and analyze marketing data to measure results and optimize campaigns
• Utilize the database effectively to enhance customer relationships and improve marketing efforts.
5. Sales Targets:
• Develop and implement sales strategies to drive revenue growth and achieve business objectives.
• Prepare individual sales targets for the team.
• Meet monthly sales targets and result-oriented goals set by the management.
6. Reporting and Analysis:
• Generate weekly and monthly reports to track performance, market trends, and customer insights.
• Analyze data and provide actionable recommendations to optimize marketing strategies and improve sales performance.
Requirements:
• A diploma or degree in Marketing, Business Administration, or a
related field. Additional certifications in marketing or travel industry
management will be a plus.
• Proven experience as a Marketing Manager in the travel industry or a similar role.
• In-depth knowledge of the travel industry, including airlines, hotels, GDS systems, and holiday packages.
• Strong negotiation and partnership management skills.
• Excellent communication and presentation skills.
• Ability to analyze market trends, consumer behavior, and competitor activities.
• Ability to work independently and collaborate with cross-functional teams.
Join our dynamic team and help us revolutionize the travel industry by providing comprehensive travel solutions through our innovative platform. Apply today to become our Marketing Manager and contribute to our growth and success.