Directline Marketing Officer / Designer Job Vacancy in Kenya


We are looking for a motivated and qualified professional to fill the position of Marketing Officer / Designer.

Overall Purpose of the job: The role will be responsible for creating design and developing marketing strategies to promote Directline Assurance brand equity strength and overall business growth and profitability.

Key Roles and Responsibilities

  • Creative Design
    • Collaborate with the various departments across the company to design various marketing materials including but not limited to;
      • Below the line (BTL) collateral such as calendars, leaflets, posters
      • Financials and annual reports
      • Branch branding – signage and wall branding
      • internal newsletter
      • branded merchandise
      • Social media ads
  • Brand and Standards Custodian
    • Brand and branding compliance across all channels – HQ, branches, tied agents, digital, events, emails, etc
    • Branch branding implementation
  • Communication
    • Writing of staff newsletter features
    • Collation and compilation of newsletter stories from the wider editorial team, proof reading
      Photography at events
  • Digital Assets Management
    • Track and update company website for current products, financials and news features. Work with relevant internal stakeholders to ensure the content is accurate
    • Manage social media handles for creative campaigns – working with Creative / Digital Agency
    • Uploading of photos from internal and external events on DAC socials
    • Reposting / sharing of relevant stories from social media pages of key partners on joint initiatives
  • Branded Merchandise management
    • Procurement of merchandise together with Procurement Team
    • Inventory management of merchandise and re-order
    • Brand shop – merchandise production, sales and reconciliation
  • Events and Activations
    • Internal and external event planning and execution
    • Co-ordination of banners, tents and other collateral deployment and set- up across companywide events
    • Driving staff participation in internal events
  • Departmental Administration
    • Record keeping / filing (physical and digital)
  • Any other duties as may be assigned from time to time

Person Specifications


  • Bachelor’s in Degree in Design / Advertising / Communication / Marketing or a relevant filed from a recognized institution

Professional Qualifications

  • Postgraduate Diploma in Marketing
  • Member of the Chartered Institute of Marketing (CIM)


  • Minimum 3 years’ relevant experience

Skills and Attributes

  • Proficient in Adobe Packages – including; Illustrator, Photoshop, InDesign, Acrobat, etc
  • Holds a creative portfolio which includes BTL collateral, logo design, branding, publications (e-newsletters and annual reports)
  • Excellent communication and interpersonal skills
  • Innovative and creative thinking skills
  • Good presentation skills
  • Self-driven, works with minimal supervision
  • Analytical thinking skills
  • Good negotiation skills

Application Instructions

If you qualify for the above advertised role, kindly send us a detailed CV and Application Letter clearly demonstrating your fit as per the roles & responsibilities and the person specifications (academic/professional qualifications, experience, skills & attributes) listed above.

Applications that do not conform to the Application Instructions will not be considered.

Kindly send your application documents to to reach us on or before 5.00pm Thursday, 9th March 2023.