Directline Marketing Officer / Designer Job Vacancy in Kenya

Directline

We are looking for a motivated and qualified professional to fill the position of Marketing Officer / Designer.

Overall Purpose of the job: The role will be responsible for creating design and developing marketing strategies to promote Directline Assurance brand equity strength and overall business growth and profitability.

Key Roles and Responsibilities

  • Creative Design
    • Collaborate with the various departments across the company to design various marketing materials including but not limited to;
      • Below the line (BTL) collateral such as calendars, leaflets, posters
      • Financials and annual reports
      • Branch branding – signage and wall branding
      • internal newsletter
      • branded merchandise
      • Social media ads
  • Brand and Standards Custodian
    • Brand and branding compliance across all channels – HQ, branches, tied agents, digital, events, emails, etc
    • Branch branding implementation
  • Communication
    • Writing of staff newsletter features
    • Collation and compilation of newsletter stories from the wider editorial team, proof reading
      Photography at events
  • Digital Assets Management
    • Track and update company website for current products, financials and news features. Work with relevant internal stakeholders to ensure the content is accurate
    • Manage social media handles for creative campaigns – working with Creative / Digital Agency
    • Uploading of photos from internal and external events on DAC socials
    • Reposting / sharing of relevant stories from social media pages of key partners on joint initiatives
  • Branded Merchandise management
    • Procurement of merchandise together with Procurement Team
    • Inventory management of merchandise and re-order
    • Brand shop – merchandise production, sales and reconciliation
  • Events and Activations
    • Internal and external event planning and execution
    • Co-ordination of banners, tents and other collateral deployment and set- up across companywide events
    • Driving staff participation in internal events
  • Departmental Administration
    • Record keeping / filing (physical and digital)
  • Any other duties as may be assigned from time to time

Person Specifications

Qualifications

  • Bachelor’s in Degree in Design / Advertising / Communication / Marketing or a relevant filed from a recognized institution

Professional Qualifications

  • Postgraduate Diploma in Marketing
  • Member of the Chartered Institute of Marketing (CIM)

Experience

  • Minimum 3 years’ relevant experience

Skills and Attributes

  • Proficient in Adobe Packages – including; Illustrator, Photoshop, InDesign, Acrobat, etc
  • Holds a creative portfolio which includes BTL collateral, logo design, branding, publications (e-newsletters and annual reports)
  • Excellent communication and interpersonal skills
  • Innovative and creative thinking skills
  • Good presentation skills
  • Self-driven, works with minimal supervision
  • Analytical thinking skills
  • Good negotiation skills

Application Instructions

If you qualify for the above advertised role, kindly send us a detailed CV and Application Letter clearly demonstrating your fit as per the roles & responsibilities and the person specifications (academic/professional qualifications, experience, skills & attributes) listed above.

Applications that do not conform to the Application Instructions will not be considered.

Kindly send your application documents to human.resource@directline.co.ke to reach us on or before 5.00pm Thursday, 9th March 2023.