Fairtrade Africa
Position Title: External Communication and PR Coordinator
DUTIES & RESPONSIBILITIES
Key Performance Areas
External Relations and Media
- Lead the development and execution of an integrated continental communications, media and public relations strategy to build FTA’s reputation and brand recognition with key audiences.
- Provide strategic advice and support to the Executive Director and the Senior Leadership Team on all facets of communications and campaigns including changing trends and opportunities in the continental and global media landscape.
- Respond to media inquiries, arrange interviews and act as a spokesperson for the organisation.
- Establish, nurture and sustain strategic partnership with mainstream media, journalists and public relations partners to boost FTA’s public image, profile and visibility.
- Work with regional teams, programme staff and partners to ensure production and availability of high quality communications products for a wide range of audiences at global, regional and national levels.
- Manage risk and brand reputation to ensure media work benefits Fairtrade Africa and safeguards staff, programmes, partners and the producers we work with.
- Ensure that FTA’s events calendar is managed to leverage national and international moments to maximize communications opportunities.
- Ensure crisis communication preparedness, and communication procedures are known and respected.
- Maintain records of media coverage and collate analytics and metrics
- Produce high quality materials such as; information packs, opinion pieces, press releases, speeches, news reactions, photos, blogs, annual reports, newsletters and videos.
- Manage the organizations website and social media outlets ensuring the consistency, accuracy and adequate cross linking of information.
Capacity Building
- Provide technical support, mentorship as well as on the job training to staff at the regional level on communications and campaigns in addition to the capacity building of producers on communications and media relations.
- Support regional offices in ensuring adherence to communication policies, protocols, standards and brand compliance.
Event Management
- Plan events, workshops and press conferences and oversee production of merchandising and branding materials.
- Receive, accompany and provide support to official delegations including donor, buyers and partners.
SKILLS & EXPERIENCE REQUIRED
Qualifications
A Bachelor’s Degree in Communication, Public Relations, or related field
Experience and Knowledge
- At least 5- 7 years of experience in managing and developing communications and public relations strategies and plans.
- Experience of media relations and organization of press conferences
- Knowledge of all communication disciplines, including social media and their use as part of an integrated communication strategy
- Knowledge of desktop publishing software and or web content management systems (InDesign/Photoshop)
Skills
- Strong oral communication and presentation skills
- Ability to adapt style to a variety of channels and audiences.
- Ability to develop and produce communications materials for website, print and other electronic media.
- Strong writing skills
- Ability to create engaging news stories and content for external audiences.
- Excellent time management and organisational skills, able to manage own workload and prioritise tasks in a busy work environment.