Digital Marketer Job Vacancy in Nairobi, Kenya (70K)

Position Title: Digital Marketer

Industry: Textile & Clothing

Location: Nairobi

Gross Salary: 70k

Our client a textile and clothing industry seeks to hire a digital marketer who will be responsible for increasing the online presence of the business and contributing to revenue growth, managing the company’s digital platforms, developing creative marketing campaigns to improve revenues, managing all social media channels and campaigns to sustain an engaging audience experience, increasing audience satisfaction and spearhead the company’s e-commerce strategy.

Additionally he/she will be establishing contact with online customers, following up on potential new leads and undertaking market intelligence.

Key Responsibilities:

  • Execute eCommerce and social media strategies to meet revenue and growth targets.
  • Handle Project management (video shoots, photo shoots, and organizing marketing events)
  • Play key role in the strengthening and implementation of the company’s strategy in order to provide customers with a seamless shopping experience across channels
  • Website data management and analysis.
  • Strategy implementation and monitoring through data analysis and SOI
  • Continually drive improvements in the user experience and customer journey across all online touch points, in order to drive conversion rate optimization and revenue
  • Ensuring that payment options and promotional tabs are configured correctly.
  • Monitoring website traffic and customer reviews to gauge responses to site updates.
  • Analysing sales-related data to predict future sales
  • Collaborate with the team on improving marketing materials based on insights from the field.
  • Always understand the current market trends including competitors and communicate such information to the management team.
  • Provide excellent customer service and management to all customers

Key Qualifications

  • Bachelor’s Degree in BBIT, Advertising, Marketing or any other Business related field
  • 3- 5 years of experience in Digital Marketing
  • Excellent data analytics and excel proficiency is a plus
  • Demonstrable understanding of the strategic role of marketing and communication to impact on business results
  • Excellent writing and editing skills
  • Must have the ability to develop and successfully execute and track marketing campaigns
  • Excellent planning, and organizational skills with high integrity

How to Apply

If you are up to the challenge and possess the necessary qualification and experience; please send your CV only quoting the job title on the email subject (Digital Marketer) to before 17th January 2023