Real Estate Head of Digital Marketing Job Vacancy in Kenya

Job Title: Head of Digital Marketing – Hospitality

Industry: Real Estate

Location: Nairobi

Gross Salary: Kes 100,000 – 150,000

Our client is a real estate developer who takes pride in being the pioneer of the open-plan gated community concept in East Africa.

They are seeking to hire an energetic, creative, smart and passionate individual who can help grow the brand.

He/she will be responsible for planning and managing all marketing aspects of the hospitality arm of the business.

He/She will also be responsible for the business development of their assigned products.

Key Responsibilities

  • Social Media Management: Manage all assigned social media profiles and work on strategies to grow engagements and followers.
  • Content Creation: Ability to create content and work with content creation agencies to showcase our entities.
  • Developing monthly content plans for marketing campaigns whilst maintaining an adherence to brand guidelines.
  • Influencer Marketing: Reach out to influencers and strategize on how they can help you sell the products more.
  • Website Management: Review the website weekly and make changes as and when required.
  • Have an understanding of SEO.
  • Must be able to create packages and offers to attract the retail market / .
  • Must have an understanding of Online Travel Agencies (OTA’s) in order to manage all assigned OTA’s.
  • Grow our partnerships with travel agents.
  • Conduct research on market trends, brand audiences, competitors and end-to end consumer journey to drive engagements and conversions.
  • Email Marketing: Managing the current database and coming up with creative ways on how to build our client database. (Knowledge of Mailchimp will be a Plus).
  • Rolling out marketing plans and product campaigns.
  • Leading creative projects including but not limited to photo shoot/ video shoots for product ads.
  • Conducting social media audits to ensure best practices are being used.
  • Respond to all issues with prompt attention.
  • Functional understanding of the product. Can communicate and present the value proposition of the product to the customers and colleagues.
  • Performing administrative tasks to ensure the functionality of marketing activities.
  • Updating databases, spreadsheets, and inventory lists.
  • Preparing promotional presentations and organizing promotional events.
  • Building strong relationships with customers.

Requirement and Qualifications

  • Bachelor’s degree in Marketing or related field
  • 3 years’ experience in marketing, hospitality industry
  • Strong organizational and time management skills ability to adhere to deadlines, multi-task and be able to prioritize
  • Conversant with OTAs
  • Entrepreneurial spirit with demonstrated creativity & innovation in business
  • Ability to learn quickly and manage workload in a demanding environment
  • Experience with Microsoft Office (Word, Excel, PowerPoint)
  • Outstanding communication skills with a strong attention to detail

How to Apply

If you are up to the challenge, possess the necessary qualification and experience; please send your CV only quoting the job title on the email subject (Head of Digital Marketing – Hospitality) to before 7th October 2022