Position Title: Digital Analytics Engineer
Industry: Gaming and betting
Reports to: Digital Marketing Manager and Engineering Lead
Type of Contract: 4-year fixed term contract
Location: Nairobi
Salary: Very Competitive
Job Purpose: Our client is a renowned betting company in Kenya that seeks to hire experienced Digital Analytics Engineer who can help streamline their current analytics pipeline and create a framework for integration of analytics into new and existing projects.
The role will be a bridge between the marketing, product and tech teams to streamline data across the platform in order to provide quality information to make decisions.
The ideal candidate is one who is a robust tech generalist with great communication and collaboration skills.
Key Roles & Responsibilities
- Participate in the user requirements gathering process and come up with appropriate solution designs.
- Setting up tracking mechanisms (e.g., event and conversion tracking) on all digital platforms.
- Creating dashboards, data visualizations, campaign & website performance reports.
- Diving into the codebase and fixing raised analytics issues.
- Collaborating with product teams to identify reporting needs, plan and execute on them.
- Performing accurate reporting in line with digital platforms
- Work with digital marketing, BI and tech teams to set up an ideal analytics framework for the business.
- Accurate reporting in line with digital platforms
- Test and validate all implementations before deployment.
- Create technical documentation for implemented solutions.
- Participate in technical training and mentorship.
- Any other duties assigned by the Line Manager.
Required Skills & Qualifications
- Having a fundamental understanding of digital marketing platforms and technologies (e.g., SA360, DV360, Facebook Pixels)
- Demonstrated experience with databases – MySQL or any relational database query language
- Must be an expert in accurate reporting in line with digital platforms
- Must understand basic digital marketing metrics
- A strong understanding of Analytics and reporting
- Must have prior experience working with a digital marketing team before
- Demonstrated experience with UI analytics tools e.g., GTM, GA, Segment, Firebase
- Highly analytical with exceptional attention to detail
- Strong communication and collaboration skills
- Must have an Analytics and Tech background
- Adept at dynamic problem solving
- Highly motivated with an exceptional work ethic
Relevant Work Experience
- 2 -3 years’ experience with at least one of JavaScript, PHP, Python.
- Experience working on production frontend applications.
- Experience working with a UNIX OS in the last 1 – 2 years deploying and maintaining applications.
Interested?
Apply directly through our careers page.
In case you experiencing difficulties apply through the option above, please
Email your cv to vacancies@gaprecruitment.co.ke
N.B If you’re emailing us directly, remember to insert in the email subject line: Digital Analytics Engineer for consideration latest Thursday 13rd October 2022.