Position Title: Trade Marketing Manager
Nature of Job: Full Time
Salary: Khs 80,000 – 120,000
Industry: Beauty and Cosmetics Products
Job Location: Nairobi
Duties and Responsibilities
- Trade Marketing Manager will work as a part of the marketing team to deliver planned revenue, volume and gross margin of key brands & customers
- Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and manage the Trade Marketing budget
- Improving brand presence and campaign execution across trade through excellence in in store planning, execution and tracking in alignment with the annual marketing priorities
- Leading and implementing channel specific marketing strategies and plans for assigned retailers
- Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams
- Leading activation programs with partners to improve brand visibility
- Visiting the points of sales regularly to ensure that the brand is visible, and guidelines are respected
- Develop marketing strategies aligned with the brand strategy
- Act as the key liaison between product development and buyers
- Maintain customer relationships for future purchases
- Cultivate programs that ensure products sell in-store
Key Requirements and Skills
- Degree in Marketing / Business Management or relevant field
- More than one-year prior experience within Trade Marketing
- Strong communication & interpersonal skills
- Good at planning, strategy and tactics for marketing campaigns
- Use marketing skills to develop marketing strategies, create marketing campaigns and develop marketing materials
- Strong analytical skills and are comfortable dealing with numerical data
- Thrive in matrix environments and are adept at influencing and coordinating with different stakeholders
- Strong interpersonal and leadership skills
- Result oriented
How to Apply
If you meet the above qualifications, skills and experience send CV to careers@britesmanagement.com
Interviews will be carried out on a rolling basis until the position is filled.
Only the shortlisted candidates will be contacted.