General Marketing Manager Job Vacancy in Nairobi, Kenya

Position Title: General Marketing Manager






KSH 500,000-700,000 NEGOTIABLE



Duties and Responsibilities

  • Direct the Marketing function, guide strategic planning and develop effective consumer campaign and commercialization programs intended to deliver revenue by driving customer recruitment, usage frequency & retention metrics.
  • Define the Corporate brand and the respective consumer brands and develop a powerful affinity in consumer minds.
  • Cascade the business strategy to the team; Develop & implement marketing strategy-led annual plans in line with the business strategy and ensure flawless execution to meet set brand & financial metrics within approved budgets.
  • Oversee the digital marketing efforts and management of digital assets including supervision of assets – websites, apps, and social media as well as drive content strategy development & rollout to deliver highly engaged communities.
  • Develop a deep understanding of client preferences and trends, based on research - customer satisfaction surveys, focus groups and market research tools.
  • Administration of direct marketing initiatives on ATL, BTL, Experiential & Digital to deliver both performance of set KPIs and excellence in customer experience.
  • Effectively inspire, teach, coach and develop the Marketing & Communications Team.
  • Manage 3rd party agency resources effectively, including advertising, public relations and corporate communication efforts to capitalize on BDL brand presence opportunities
  • Carry out weekly, monthly and quarterly reviews with agencies responsible for the brands.
  • Monitor the weekly/ monthly volumes by brand versus targets in the approved business budget.
  • Prepare weekly and monthly reports to management in line with the business trends.
  • Evaluate market trends reports from 3rd party agencies and report on opportunities and gaps in the market.
  • Support the business and respective departments in developing and producing their marketing and consumer facing requirements.
  • Drive the business agenda with strategic partners who provide inputs or have contractual arrangements with the business (Danone | Tetra pack | Disney).
  • Develop and communicate functional goals, objectives and results.
  • Plan and implement marketing strategies with various brand managers.
  • Oversee the production of all marketing materials, including printed documents, media advertising spots, website content, and social media accounts.
  • Monitor competitor activity and brainstorms potential improvements or changes in marketing strategy, products, or services.
  • Manage the marketing department budget and use financial strategy to advise all marketing plans.
  • Develop segmentation and customer relationship models that better identify targets and allow for more customized marketing programs
  • Ensure access to major media channels and important sponsorships.
  • Prepare and present daily/ weekly/ monthly reports to senior management.
  • Any other duties that might be assigned by the supervisor

Key Requirements Skills, experience and qualification

  • Bachelor’s Degree in Commerce, Business Administration (Marketing or Sales option) or a related field
  • Post Graduate or Higher Diploma in Marketing (MSK, CIM) or a relevant field as an added advantage.
  • At least 15 years’ experience in a busy FMCG environment.
  • With a minimum of 5 years in a leadership position, heading a marketing function
  • Proficiency in MS Packages, project management tools, brand tracking tools and media tracking tools (e.g. - PowerPoint, Excel, Word, MS Project, etc.).
  • Knowledge of relevant regulatory requirements
  • Experience in analyzing large amounts of data and trends
  • Experience managing multiple brands.
  • Conversant with ISO 9001:2008/2015, FSMS & FSSC, OHS, EMS, ILS.
  • Proven work experience in brand management.
  • Knowledge of the country geography and different market segments
  • Knowledge of sales process
  • Knowledge of marketing process and segmentation
  • Knowledge of the budgeting process
  • Interpersonal skills
  • Communication skills (written and verbal).
  • Leadership skills.
  • Ability to think creatively and innovatively.
  • Strong research and analytical skills.
  • People management skills.
  • Customer service skills.
  • Quality focus
  • Building collaborative relationships
  • Decision making and problem-solving skills.
  • Negotiation skills
  • Networking skills
  • Conflict management
  • Resource mobilization skills
  • Ability to work under pressure


  • If you meet the above qualifications, skills and experience send CV urgently to quoting the job title as the subject line on your email
  • Interviews will be conducted on a rolling basis until the position is filled.
  • Only the shortlisted candidates will be contacted.