Creative Lead Consultant Opportunity in Kenya - Girl Effect

Creative Lead Consultant

Who We Are

Girl Effect is an international non-profit that builds media that girls want, trust, and need. From chatbots to chat shows and TV dramas to tech, our content helps adolescent girls in Africa, and Asia make choices and changes in their lives.

We create safe spaces for girls, sharing facts and answering questions about health, nutrition, education, and relationships, empowering girls with the skills to negotiate and redefine what they are told is possible “for a girl.”

Our reach is 50 million and counting. And we’re using technology to reach girls at scale so every girl can choose to be in control of her body, her health, her learning, and her livelihood.

Because when a girl unlocks her power to make different choices that change her life, it inspires others to do so too. She starts a ripple effect that impacts her family, community, and country.

That’s the Girl Effect.


With the support of MSD for Mothers, Girl Effect will design, launch, and implement an 18-month project to develop new digital product(s) that will help connect young women in Kenya to sexual and reproductive health services & products (oral contraception, IUDs, implants, consultations with gynaecologist and more). Digital technologies have opened up new ways for women to access these products and services online. However, too many barriers still prevent young women from taking advantage of these options.

Girl Effect aims to bring together young women, service providers, and other key stakeholders to co-create and test these prototypes and products that will work with existing platforms to expand access to healthcare across Kenya. Through this work, we aim to raise new funding to take successful products to market at scale.

Context of the Role

Girl Effect has begun a co-design process that draws on girls’ lived experiences, particularly their journeys to access SRH services and products, and harnesses their creativity and determination. The process is also designed to equip girls with the skills and tools needed to sit at the table with donors, providers, and tech experts to build the tools and services they want.

We are looking for someone to lead the design and delivery of content, products, and branded experiences for adolescent girls and young women in Kenya while collaborating with a team of agencies, designers, content creators and influencers, technologists, experience designers, event managers and producers in Kenya’s ever-evolving media landscape to deliver a brand experience that young people in Kenya want, love and need. While this is currently a short-term contract, there is a possibility that this role could become a long-term role in the future.

The Scope of Work

As the Creative Lead, you will lead the creative team in delivering on the brand, content, and product requirements for the launch of the above-mentioned program in Kenya. This includes but is not limited to working with the design agency to come up with the branding for the product(s) as well as for the brand campaign, being responsible for the strategy, content planning, and delivery of all creatives and content for the campaign, working with the team to define processes and come up with the content flows within the product(s), collaborating with and contracting influencers and other media partners as needed for the campaign, etc.

You’ll need to ensure the team uses the right processes and principles to produce great results. In this context, you will need to be able to move, sometimes rapidly, from detailed, hands-on interrogations of scripts or product features to high-level discussions on the strategic direction of our work. You will be a mediator and translator: translating complex human behaviours into blueprints for viable products and ideas, ensuring the proper channels, formats, and creative concepts are used.

Your Responsibilities:

  • Working closely with the brand development agency, the Program Lead, and the Content Director, develop a strategy and campaign concept for the program launch in Kenya.
  • Figure out a suitable production model, timelines, and content plan to deliver the campaign and the right product mix on budget and time.
  • Collaborate with the creative team (individuals and/or agencies)to develop innovative new ideas, content, and creatives for the campaign and the product(s).
  • Work with the team to ensure that engaging, strategically relevant, on-brand content is regularly being developed and delivered across all the decided touchpoints - mass and social media, communities, offline integrations, chatbot, etc. - for the campaign's duration.
  • Oversee brand, content, and product creation process - working with in-house and outsourced technical experts and creators to build the brand, create scripts, casting ideas, frameworks, and treatment designs.
  • Manage relationships with external content creators and producers
  • Actively problem-solving and fire-fighting on production timelines, conflicting priorities, and external factors - ensuring Girl Effect processes are followed and streamlined.
  • Work closely with our safeguarding team to ensure safeguarding measures and youth participation efforts are integrated into the production process and/or the product campaign.
  • Work closely with the Marketing (Audience Acquisition) team to build the campaign launch plan and marketing strategy. Continuously monitor the campaign data with their support and ensure that the campaign and content are optimized for driving the program's objectives.
  • Ensure the entire production process is done in a way that all stakeholders are sighted and that delivery pressure is minimized.

Who You Are

Skills and expertise:

  • Minimum 8-10 years of experience in Creative Strategy/Direction and/or Video Production
  • Digital content production is essential to have.
  • 5+ years of experience directly managing members of creative teams, helping them bring concepts to life, refining and evolving them
  • Strong interest and knowledge about content and trends across digital, movies, TV, series, short and long-form content
  • An excellent portfolio that demonstrates deep integrated thinking and strong brand-building capabilities, with an emphasis on video content
  • Ability to interact meaningfully with people of diverse backgrounds, personalities, and expertise (e.g., subject matter expert in Kenya and creative executive in Mumbai and legal department in London), backed by data when possible
  • Strong working relationships within the Kenya creative community
  • Should be excited by technology and exploring content through products like chatbots, communities, blogs, etc.
  • Ability to juggle multiple projects efficiently in a fast-paced environment while delivering outstanding results


  • An inspiring leader
  • A creator
  • A creative and flexible thinker
  • A relentlessly curious explorer and data-geek
  • A collaborator and communicator
  • A cheerleader for the power of digital technologies
  • A natural empath who never forgets human needs and desires
  • A strategic thinker
  • A tech enthusiast and digital native


The consultant will report to Girl Effect’s Content Director Africa.

Expected Commitment

  • The assignment is expected to take approximately five months.
  • The consultant will be expected to spend up to 24 hours or 3 days a week on this project.
  • The consultant's assignment period starts in July 2023 and ends in December 2023

Tentative Timelines

  • Terms of reference published: April 30th 2023
  • Deadline for responses: June 12th 2023
  • Consultant selection, contracting and briefing: End of June
  • Start Date: July 1, 2023


The consultant will be based in Kenya and must be conducive to working with teams in Tanzania, Ethiopia, the UK, the USA, South Africa and India.

Proposal Submission

Your proposal, should you be interested (Max 5 pages), should cover

  • Your understanding of the brief and why you feel you are well-placed to advise us on this
  • Credential/Profile/CV
    • Please showcase any previous work that you consider relevant to what we are trying to achieve, how we approach our work, and the audience we cater to. Describe the qualifications, experience, and capabilities of the firm or consultant in providing the requested services.
  • **Reference-**Provide at least three references for similar contracts with a description of the service provided and the contract periods of performance.
  • Breakdown of Costs with applicable taxes and other charges clearly identified in KES. Consultants should provide their daily or hourly billing rate or their proposed fixed fee for the requested deliverables.
    • All applicable taxes should be quoted separately;

In their proposal, the bidder must demonstrate an understanding of the requirements described in the RFP and demonstrate how the bidder will meet the requirements of the evaluation criteria.

GE is not liable for any cost incurred during the award/contract preparation, submission, or negotiation of the award/contract. All submitted documentation and/or materials shall become and remain the property of GE.

VALIDITY of the proposal shall be for 90 days from the date of bid closure.

Evaluation Criteria

The criteria against which proposals will be evaluated are listed below.

Technical Evaluation

  • Interpretation and understanding of this TOR - 10%
  • Showcases relevant experience in having done previous similar work with relevant agencies or organizations - 20 %
  • Geographical Experience in Kenya -10%
  • Evidence of a minimum of three contactable references - 10%
  • Experience and Qualification, share your CV/Profile/Credential - 20%

Financial Evaluation

  • Value for money/proposed budget breakdown - 30%

Equal Opportunities

Girl Effect is committed to equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender, gender identity, or expression. We are proud to be an equal-opportunity workplace.

We are committed to building an organization that truly represents the communities we serve. To this end, due regard will be paid to procuring consultancy services of organizations and individuals with a deep understanding and experience of our programming markets and diverse professional, academic, and cultural backgrounds.


You may be required to undertake safeguarding checks. Shortlisted consultants will be assessed on our organizational values at the interview stage. The successful consultant will be expected to adhere to our safeguarding policy. We encourage you to read and understand our safeguarding policy, the executive summary of which can be found here. We have zero tolerance for all forms of violence against children, beneficiaries, and staff.


Applicants are advised to ensure that they have a clear understanding of their tax position with regard to provisions of the Kenya jurisdiction tax legislation when developing their proposals.


GE reserves the right to determine the structure of the process, the number of short-listed participants, the right to withdraw from the proposal process, the right to change this timetable at any time without notice, and reserves the right to withdraw this tender at any time, without prior notice and without liability to compensate and/or reimburse any party. GE shall inform the ONLY successful applicant(s). The process of negotiation and signing of the contract with the successful applicant(s) will follow.

How to apply

To apply for this opportunity, please submit your proposal by email with the subject line Creative Lead Consultant to by June 12th 2023, 5 PM EAT.