Graphic Designer (Individual Consultant) Consultancy Opportunity in Kenya - Girl Effect

Who We Are

Girl Effect is an international non-profit that builds media that girls want, trust and need. From chatbots to chat shows and TV dramas to tech, our content helps adolescent girls in Africa, and Asia make choices and changes in their lives.

We create safe spaces for girls, sharing facts and answering questions about health, nutrition, education, and relationships, empowering girls with the skills to negotiate and redefine what they are told is possible “for a girl”.

Our reach is 50 million and counting. And we’re using technology to reach girls at scale so every girl can choose to be in control of her body, her health, her learning and her livelihood.

Because when a girl unlocks her power to make different choices that change her life, it inspires others to do so too. She starts a ripple effect that impacts her family, community, and country.

That’s the Girl Effect.


With the support of MSD for Mothers, Girl Effect will design, launch, and implement an 18-month project to develop a new digital product or products that will help connect young women in Kenya to sexual and reproductive health services and products (oral contraception, IUDs, implants, consultations with gynaecologist and more. Digital technologies have opened up new ways for women to access these products and services online. However, too many barriers still prevent young women from taking advantage of these options.

Girl Effect aims to bring together young women, service providers and other key stakeholders to co-create and test prototypes and products for a new digital product or products that will work with existing platforms to expand access to healthcare across Kenya. Through this work, we aim to raise new funding to take successful products to market at scale.

Context of the Role

Girl Effect has begun a co-design process that draws on girls’ lived experiences, particularly their journeys to access SRH services and products, and harnesses their creativity and determination. The process is also designed to equip girls with the skills and tools needed to take a seat at the table with donors, providers, and tech experts to build the tools and services they want.

Scope Summary

We’re looking for a graphic designer who will work with our Create team to design content for our digital channels and products in Kenya. The consultant will design visuals in static, GIF, motion, and illustrative formats.

Responsibilities Include:

  • Develop an intimate understanding of our brand message and tone developed by Girl Effect’s brand development agency.
  • Transform and piece together photos, texts and illustrations. Copies, vectors and images will be provided.
  • Design posts in different formats; static, GIF, illustrations and motion graphics where appropriate.
  • Work closely with the Create team in effectively communicating each post. This will include revising copies to fit imagery and selecting the best format in relation to the messaging.
  • Learn and consistently apply Girl Effect’s editorial policies and values, production standards, and safeguarding policies.
  • Immediately report any editorial or safeguarding concerns to Girl Effect’s Content Director, Africa.
  • Create work that is fun, engaging, youthful and bold. The work should show an understanding of global youth trends and the vibrant youth cultures within our market.
  • Mobile and user-friendly for the technical context of our user. All our content should be viewable on low-end devices. An understanding of the challenges of designing for low-bandwidth environments and low-end phones would be favorable.
  • Upon acceptance of each design or concept, the graphic designer will provide GE with a packaged Adobe Illustrator/InDesign/Project file, and GE will retain all intellectual property rights.

Expected Deliverables

The consultant will provide deliverables per the scope of work. This will include the following:

  • Work within brand guidelines to create layouts reinforcing GEs’ style and voice through our visual touch points.
  • Designs will be grouped by topic areas and/or audiences and cater to various regions and cultural contexts in Kenya.
  • Illustrates concepts by designing rough layouts of art and copy regarding arrangement, size, type, style, and related aesthetic concepts.
  • Use roughsketches/layouts for discussion and coordination with the Content Team.
  • Use Adobe Creative Suite to prepare aesthetic designs for clients.
  • Develop an understanding of different design collaterals like social media posts, landing pages, ads, microsites, emailers, etc.
  • Creating and delivering graphic designs for various platforms and media.
  • Coming up with Unique ideas and Design Concepts according to the brief.

Who You Are

  • 3+ years of professional visual design experience
  • Deep understanding of graphic design principles, strong visual communications skills and basic knowledge of UI/UX
  • Strong sense of photographic and illustrated poster design, creative storytelling, art direction, user experience, motion, and marketing and possess ideation skills that stretch across various communication media.
  • You have experience in creating assets for youth brands, especially girls. Any experience in health or behavior change content is a plus.
  • Ability to thrive as a collaborator/co-creator - willing to shape ideas as well as build on the ideas of others
  • Good sense of typography and layout aesthetics
  • Excellent working knowledge of design tools such as Photoshop, Illustrator, and Figma and a good understanding of Adobe Creative Suite
  • Passionate about making a positive difference in the lives of young women and girls
  • Proven ability to be flexible within a fast-paced, changing environment

Expected Commitment

  • The assignment is expected to take approximately 5 months.
  • The consultant will be expected to spend up to 30 hours each week.
  • The consultant's assignment period starts in May 2023 and ends in September 2023.


The consultant will report to Girl Effect’s Content Director Africa.

Tentative Timelines

  • Terms of reference published: April 6th 2023
  • Deadline for responses: April 18th 2023
  • Consultant selection, contracting and briefing: End of April
  • Start Date: May 1, 2023


The consultant must be based in Kenya and must be conducive to working with teams in South Africa, Tanzania, Ethiopia, the UK, the USA, and India.

Proposal Submission

Your proposal, should you be interested, should cover

  • Your understanding of the brief and why you feel you are well-placed to advise us on this
  • Portfolio/Profile
    • As part of your application, please include a link or PDF of your portfolio of recent work, highlighting your abilities and experience relevant to the role, with specific examples of how you work, think, collaborate, and contribute to great design outcomes.
    • Please note that we cannot accept any applications without a portfolio.
  • Credentials/CV
  • Highlight work (if) done in other geographies.
  • **Reference-**Provide at least three references for similar contracts with a description of the service provided and the contract periods of performance.
  • Breakdown of Costs with applicable taxes and other charges clearly identified in KES. Consultants should provide their daily or hourly billing rate or their proposed fixed fee for the requested deliverables.
    • All applicable taxes should be quoted separately;

In the proposal, the bidder must demonstrate an understanding of the requirements described in the RFP and demonstrate how the bidder will meet the requirements of the evaluation criteria.

GE is not liable for any cost incurred during the award/contract preparation, submission, or negotiation of the award/contract. All submitted documentation and/or materials shall become and remain the property of GE.

VALIDITY of the proposal shall be for 90 days from the date of bid closure.

Evaluation Criteria

The criteria against which proposals will be evaluated are listed below.

Technical Evaluation

  • Interpretation and understanding of this TOR - 10%
  • Share your previous work/portfolio - 20%
  • Showcases relevant experience in having done previous similar work with relevant agencies or organizations - 10 %
  • Evidence of a minimum of three contactable references - 10%
  • Experience and Qualification, share your CV - 20%

Financial Evaluation

  • Value for money/proposed budget breakdown - 30


Applicants are advised to ensure that they have a clear understanding of their tax position with regard to provisions of the Kenya jurisdiction tax legislation when developing their proposals.


GE reserves the right to determine the structure of the process, the number of short-listed participants, the right to withdraw from the proposal process, the right to change this timetable at any time without notice, and reserves the right to withdraw this tender at any time, without prior notice and without liability to compensate and/or reimburse any party. GE shall inform the ONLY successful applicant(s). The process of negotiation and signing of the contract with the successful applicant(s) will follow.


You may be required to undertake safeguarding checks. Shortlisted consultants will be assessed on our organizational values at the interview stage. The successful consultant will be expected to adhere to our safeguarding policy. We encourage you to read and understand our safeguarding policy, the executive summary of which can be found here. We have zero tolerance for all forms of violence against children, beneficiaries and staff.

Equal Opportunities

Girl Effect Services is committed to equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender, gender identity or expression. We are proud to be an equal-opportunity workplace.

We are committed to building an organization that is increasingly representative of and works extensively with the communities that we serve. To this end, due regard will be paid to procuring consultancy service organizations and individuals with diverse professional, academic and cultural backgrounds.

How to apply

To apply for this opportunity, please submit a proposal by email with the subject line “GE Kenya Graphic Designer” by April 18th, 2023, at 5:00 pm EAT.