Area Sales Representatives Job Vacancies in Nairobi, Kenya


Our client, seeks to recruit a dynamic, results oriented energetic and self-driven individuals for the Positions of Area Sales Representatives.

Salary Range: Kshs 60,000

Reports to: Area Manager

Location: Nairobi, Kenya.

Number of Positions: 0ne (5) Position

Placement: Immediate

Overall purpose of the Job: The job holder will be responsible for managing and servicing existing Hub Agrodealers (AGD) while prospecting and developing new customers with a focus on building long term customer relationships and increasing sales revenue in the assigned Area

Key Role Accountabilities

Area 1: Sales Revenue Growth

  • Prepare and submit accurate sales forecast and timely reports to the line manager to facilitate proper planning
  • Achieve targeted numbers of AGD customers served against budget by managing SP and FA team in the area to achieve full cluster development in the Area assigned
  • Achieve sales volume as per the budget committed in the Area
  • Develop Sales support to AGD. Uplifting product to smaller Agrovet shops, in-shop promotion.
  • Farmer recruitment and support. Provide product and agronomic training for farmers, customers and partners
  • Assist demo set up and management
  • Demonstrate the value, positioning and agronomic benefit of Baraka Fertilizer products to farmers
  • Assist Sales Person in organizing and conducting field day
  • Data collection
  • Local representation in field activity. Build strong working relationships with community members both farmers and government personnel
  • Identify and pass business opportunities to sales personnel
  • Reporting on a daily basis to ASR on planning and achievement
    brand awareness and benefits to all customers and stakeholders in the Area
  • Pro-actively manage credit limit of the customer to support the sales growth
  • Ensure a balance of blends and straight sales (blends should be more than 70% of total sales)

Area 2: Market Development

  • Continuously identify, recruit and serve new customers in mandated Area as per the set target for business growth and sustainability
  • Identify potential new prospects and propose to management
  • Identify, negotiate, plan and execute activation opportunities such as demo trials/strategic sampling, shop branding in line with customer’s agreement for purposes creating and maintaining sales for business growth and sustainability as well as brand awareness

Area 3: Debt Management

  • Ensure Account payment and Reconciliations are done on Time.
  • Ensure Accounts operates within the stated credit limits

Area 4: Relationship Management.

  • Build, Manage and Maintain good strong long term customer Relationship.
  • Ensure Timely address of Customers queries.
  • Ensuring Immediate Customer Feedback.

Area 5: Timely Reporting and Feedback.

  • The ASR should give feedback on time for purposes of planning and forecasting. Weekly PDCA reports are expected by end of every Saturday
  • Gather and Report market intelligence (reporting competitor activities).

Person Specification (Qualifications and relevant work experience)

  • Bachelor of Commerce Degree – Sales (or any other Business Degree)
  • Diploma in Business/ Agricultural Course with at least 6 years’ experience in sales (3 in a supervisory position)
  • Experience in Marketing will be preferred.
  • Proactive behavior to suggest ideas and way forward
  • Strong interpersonal and communication skills both internally and externally
  • Robust organizational and planning skills
  • Must be a Team Worker, Respective, Integrity, good Communicator, Innovatiotive, and Brilliant at the Basics.

Applications Procedure

If you meet the above criteria and are interested in making a meaningful career move in Sales & Marketing, apply by submitting your CV in confidence to:

Talent & Human Capital Lead
Esquire Consultants Limited.
P.O Box 76883-00620,

Via our placement email:


  • Do not attach certificates and testimonials in your application.
  • Closing date for applications is Saturday 26th 2023.
  • Shortlisting will be carried on a rolling basis as applications stream in.
  • Only shortlisting candidates will be contacted.
  • If you do not hear from us by 31st March 2023, consider your application unsuccessful.
  • Our client is an equal opportunities employer.