Digital Media Buyer Job Vacancy in Kenya

Position Title: Digital Media Buyer

Our client is a digital marketing & advertising agency strongly focused on helping SMEs profitably acquire and retain their customers through Digital Marketing & Advertising.

They seek to hire a Digital Media Buyer who will be responsible for developing and executing media campaigns, purchasing advertising space on digital platforms and negotiating ad placements and rates.

Key Duties and Responsibilities

  • Responsible for planning, negotiating and executing digital media campaigns
  • Develop and execute digital media plans that align with client business objectives
  • Research and recommend new opportunities and strategies for reaching target audiences
  • Monitor campaign performance and optimize delivery to meet or exceed KPIs
  • Generate post-campaign reports detailing results and insights
  • Work with internal teams to develop creative assets for digital campaigns
  • Stay up to date on the latest industry trends and changes, and share insights
  • Perform QA check on ad units and placements prior to the launch
  • Resolve any issues that arise during a campaign
  • Maintain relationships with the social team, design and production team

Person’s Specifications

  • Proficient and experienced in media planning, media buying and budgeting
  • Able to get the best ROI, ROAS for ad spend
  • A deep understanding of the digital media landscape
  • At least 2 years of experience working in digital media buying, planning, or a related role
  • Bachelor’s degree in advertising, marketing, business, or a related field
  • Experience with programmatic buying platforms( Google Display, Video 360, Eskimi etc)
  • Experience with web analytics tools, such as Google Analytics
  • Highly analytical and strategic thinker able to solve problems
  • Familiar with ad-serving platforms( e.g Google Ad Manager, Meta Ads Manager etc)
  • Ability to manage multiple projects simultaneously

How to Apply

If interested and qualified, please send your CV and portfolio to Fanisi HR Solutions at careers@fanisi.net by Thursday 9th February 2023 indicating ‘Digital Media Buyer’ in the subject line.

*The Position is open and available for immediate start and interviews will be conducted on a rolling basis.

Only shortlisted candidates will be contacted.

We are an equal opportunity employer.