Tushop Digital Media Buyer Job Vacancy in Kenya


We are searching for a stellar Digital Media Buyer.

Who we are: Tushop’s mission is to reduce the cost of living for Africans, together. Tushop is made up of an impact-driven team striving to build something of value in this world.

We persistently dream big yet are energized by the small. As a social commerce company, we seek to make food and groceries cheaper for our customers, while adding convenience, and helping farmers and manufacturers to sell their goods and grow.

Tushop is at an early but exciting stage – supported by a cadre of eminent investors.

What we do has great impact:

  • we help farmers and suppliers make products people want; we empower stay-at-home moms without formal employment to make incomes on the side and feel pride with how they support their communities and neighbors;
  • and we help young entrepreneurs who run cyber cafes, beauty shops, and kiosks to provide more value to their customers. We help anyone who buys food to be able to do so more cheaply and conveniently.
  • And we help our own employees learn what they want to learn, build what they want to build, and become who they want to become (and get paid doing so!)

Your role:

We are looking to hire an experienced Digital Media Buyer who will work with us on a freelance basis.

They will be responsible for purchasing advertising space on digital platforms and will work with the Tushop Pamoja team to develop and execute advertising campaigns, including identifying target audiences, setting campaign budgets, and negotiating ad placements and rates.

Key Responsibilities:

  • Discuss advertising goals and budgets with the Tushop marketing team
  • Research and analyze target audiences and market trends
  • Identify appropriate digital platforms and ad placements for campaigns
  • Negotiate rates and ad placements with digital platforms and media partners
  • Manage and optimize ad campaigns to meet performance goals
  • Provide regular reports and analysis on campaign performance
  • Stay up to date on industry trends and best practices
  • Collaborate with internal teams to ensure that campaigns are executed effectively

The profile we’re likely to hire:

  • Bachelor’s degree in a relevant field, such as advertising, media, or business
  • An inquisitive at heart individual, who also derives energy by working with people in a team and keeping up with the latest trends and best practices
  • 3 years of experience with online platforms, how they work, and how to effectively use them
  • Experience in the e-commerce, retail, FMCG sectors a plus
  • Proven track record of success in driving performance and targeted campaigns
  • Strong analytical and problem-solving skills, with exemplary ability to prioritize
  • Excellent communication and interpersonal skills, with the ability to build relationships and influence others.
  • High level of organization, attention to detail, and effective time management

Our Core Values:

Reliable, Innovative, Customer-centric, Ambitious, Do right by others (RICAD)

1. We find reliability sexy. Our colleagues and customers know that we get things done, well. We know that we are reliable by being excellent and consistent executors.

2. We are relentless in our pursuit of innovative and simpler ways of doing things. The status quo is never good enough. The only constant is change, and we seek it always for the better.

3. Customers are at the center of what we do. We think hard about how we can delight customers in big and small ways. We obsess about customers’ experiences and don’t expend energy on bureaucracy, politicking, or competitors.

4. Ambition is our fuel. We think big but know that everything starts small much like the oak tree that starts out as an acorn. We want to build big businesses and have big impact. We build with scale in mind.

5. We do right by others because we want to have a net positive effect on those around us – employees, peers, managers, customers, suppliers, farmers, Community Leaders, citizens…and we take this seriously.

We realize that sometimes doing what’s right might not be the most popular choice. We also realize that we might not always get it right, and in such instances, we take pride in course correcting.

Why Tushop?

If you’ve ever been curious to see the initial days of a company and be part of that story, then this is your chance.

Since we are at an early stage, you will be able to see and feel the direct impact of your work. You will have ownership of your tasks and you will not be micromanaged. You will make things happen. Lastly, you will work with a fun, fast-moving, customer-centric, reliable, and supportive team.

Why not Tushop?

  • We experiment a lot. If you like dotting all your i’s and crossing all your t’s before making a move, then you might not enjoy working with us.
  • We are low-ego individuals. If you need praise, need to always be right, or need someone else to fail to feel self-worth, this role is not for you.
  • We believe that fieldwork makes the dreamwork. We don’t hide behind laptops every day; we instead thrive by engaging with customers, suppliers, partners, and teammates on the phone and in the streets. (We find it invigorating – and hope you’d find it that way too!)

If this sounds like a role that is exciting to you, then come join us: APPLY HERE.

If not, then please share this JD with someone who might be a great fit (and become our customer!)