Archer Digital Digital Media Buying Associate Job Vacancy in Kenya

Archer Digital

Position Title: Digital Media Buying Associate

Archer Digital is a digital marketing & advertising agency strongly focused on helping SMEs profitably acquire and retain their customers through Digital Marketing & Advertising.

We are looking for a highly analytical and strategic thinker to join our team as a digital media buyer.

The right candidate has adequate media planning and budgeting skills to get the best ROI, ROAS for ad spend.

Duties and Responsibilities

  • Responsible for planning, negotiating and executing digital media campaigns across various channels (including display, video, social, and search).
  • Develop and execute digital media plans that align with client business objectives
  • Research and recommend new opportunities and strategies for reaching target audiences
  • Stay up to date on the latest industry trends and changes, and share insights
  • Monitor campaign performance and optimize delivery to meet or exceed KPIs
  • Generate post-campaign reports detailing results and insights
  • Work with internal teams to develop creative assets for digital campaigns
  • QA ad units and placements prior to launch
  • Resolve any issues that arise during a campaign
  • Maintain relationships with social team, design and production team

Person’s Specifications

  • Excellent communication skills
  • A deep understanding of the digital media landscape and experience planning and buying media
  • Bachelor’s degree in advertising, marketing, business, or related field
  • At least 2 years of experience working in digital media buying, planning, or a related role
  • Experience with programmatic buying platforms – Google Display & Video 360, Eskimi etc.
  • Experience with web analytics tools, such as Google Analytics
  • Familiarity with ad serving platforms, such as Google Ad Manager, Meta Ads Manager etc
  • Excellent analytical skills and experience using data to inform media decisions
  • Strong project management skills with the ability to manage multiple projects simultaneously
  • Proven track record of successful media campaigns that delivered on objectives
  • Creative thinker with the ability to develop innovative solutions to problems

If interested and qualified, send us a link to some campaign/media buy portfolio/attachment of your work, your CV and cover letter introducing yourself and how you see this position as a fit for you, by 11th January 2023 ‘Digital Media Buying Associate’ at recruitment@archerdigital.co.ke

*The Position is open and available for immediate start