Aubrey Group
POSITION TITLE: Marketing & Operations Manager
LOCATION: Nairobi
DEADLINE TO APPLY: November 28th ,2022
START DATE: ASAP
About Aubrey Group Limited
Aubrey Group is a corporate solution provider with three key areas of focus, Corporate solutions payment, Tech solution and Gaming Corporate Solutions: Enables a Corporate’s interaction intelligently with customers via mobile phones using SMS, Voice and online services
Payment Solutions: Enable mobile payment solutions, covering delivery, billing, applications and
content Carrier Solutions: Enables Carriers to interact intelligently with consumers and provide high
performance analytics.
Aubrey Group Limited is also a significant player in the Gaming sector including Sports Betting.
The Role: We are seeking a Marketing Operations Manager to help us build, measure, optimize and scale our marketing programs to drive growth.
In this role, you’ll be responsible for measuring and evaluating marketing performance, supporting demand generation and integrated marketing campaigns, informing strategic planning and budgeting, and enhancing overall marketing process, technology, and workflow.
You will be expected to use your own initiative to make a significant contribution to the process of developing effective marketing strategies for courses in order to meet specific recruitment targets.
Using a range of analytic tools, you will monitor and report on the effectiveness of all marketing campaigns to determine their Return on Investment and guide future campaigns.
Responsibilities
Marketing activities
- To use your initiative and take responsibility for creating, executing and delivering creative marketing campaigns (on ground and online) and display advertising, print adverts in newspapers and magazines, and other marketing activities as part of integrated marketing communications.
- Process Management; identify, design, and document scalable processes that enable the team to be more effective in their daily work and drive alignment within the department.
- Goal Setting; develop measurement plans which contain benchmarks and goals for each upcoming program or campaign.
- Performance Measurement; monitor performance, develop insights, make recommendations and implement optimizations’ across MQLs, SQLs, pipeline, content, channels, and campaigns. And iterate on a continuous basis.
- Campaign Management; serve as the marketing project manager for integrated campaigns from inception through execution and measurement.
- Segmentation; manage list segmentation and scoring to deliver more targeted and relevant messaging to improve engagement and ultimately conversion of prospects.
- Lead Management; support marketing and sales revenue goals by maintaining our lead management process, including lead lifecycle, lead scoring, and sales alerts.
- Infrastructure; own, maintain and improve our marketing database and our lead management process.
- Data Management; work closely with Tech to ensure data is syncing seamlessly for accurate and up-to-date attribution, lead management, and reporting.
- To be responsible for overseeing the day-to-day running of the Brand’s social media channels (e.g. Facebook, Instagram, Twitter and LinkedIn) and managing a social media content calendar. To generate engaging content for the Brands social media platforms in line with the brand social media strategy.
- Using a variety of analytics (e.g. Google Analytics) and data from our database, to create marketing reports using Realforge/Power BI, and to monitor and evaluate effectiveness of marketing activities in promoting our brand and engaging relevant target groups.
- To gather market intelligence to identify new ways to communicate with target audiences. This may include monitoring competitors’ efforts and keeping up to date with the brand social media and online communications strategies and taking an active role in internal data gathering and analysis.
- To take part in internal and external events promoting the brand and to contribute to developing and implementing communication plans for online engagement at such events, as directed by the Chief Executive Officer
- To work independently to achieve results, in support of the of the team.
Marketing Administration
- Promote the Company’s products and increase customer awareness of the brands
- Encouraging and improving cross-departmental internal communication
- Keep up to date with industry-specific trends and activities that are used to communicate
with customers
Marketing Operations Manager Requirement’s
- Bachelor’s Degree in Marketing or any other relevant field
- Experience with marketing platforms
- Marketing experience with at least 3+ years of admin experience
- Strong analytical skills, able to draw insights and intelligence from marketing data.
- Ability to understand, assess, and implement lead scoring, lead nurturing, segmentation, personalization, and other lead/customer management practices.
- A good understanding of marketing computer software and social media platforms.
- Demonstrated experience owning and running the governance of a large marketing
automation platform. - Ability to manage multiple projects at the same time in a fast-paced environment.
- Technically capable, excellent communicator, and a desire to improve processes
- Basic knowledge of Lottery and Gaming
- Ability to build relationships with internal and external stakeholders
- Confident and enthusiastic individual
How to Apply
Applications are made through careers@aubreyafrica.com
Your application will be judged solely on the basis of how you demonstrate that you meet the selection criteria stated in the job description.
As part of your application, you will be asked to provide details of two referees and indicate whether we can contact them now.
Supporting documents will be required during the interview process
Please attach all documents as PDF files with your name and the document type in the filename.
All applications must be received by 5.00 pm on the closing date stated in the advertisement.
Please specify the job title in the email subject `Marketing & Operations Manager’.
Only complete applications will be considered.
Only successful applicants will be contacted.
DISCLAIMER: The above statements are intended to describe the general nature and level of the work being performed by the Marketing & Operations Manager. The statements are not intended to be an exhaustive list of all possible duties, tasks, and responsibilities. Management reserves the right to amend and change responsibilities to meet organizational needs as necessary.
Please note that Aubrey Group Limited will never request any form of payment from an applicant.
Applicants are encouraged to confirm the information listed above with Aubrey Group Limited prior to releasing any extensive personal information to the organization.