Position Title: Digital Marketer – Healthcare
Industry: Healthcare
Location: Nairobi,
Gross Salary: 30k – 40k,
Our client is committed to providing a holistic approach to health care seeks to hire a Digital Marketer responsible for handling their social media as well as coming up with innovative ideas on matters digital.
In order to better serve their clients, they are looking for a highly motivated, self-driven, team player to work on a full-time basis with the company as a Digital Marketing Specialist.
Key Responsibilities:
- To ensure that the company Website is easily found by the target audience
- To Optimize website structure and content so as to drive relevant traffic to the website.
- He/She will be responsible for website content and for creating and implementing content strategy in order to ensure online objectives are achieved
- Execute eCommerce and social media strategies to meet revenue and growth targets.
- He/She will be responsible for managing online presence and company brand by using social network tools such as Facebook, Twitter, Instagram and LinkedIn.
- Must be able to use email marketing platforms such as Mailchimp and mailerlite to build custom email campaigns.
- The digital Marketer will be responsible for converting an online visit into online sales
- Play a key role in the strengthening and implementation of the company’s strategy
- Website data management and analysis.
- Strategy implementation and monitoring through data analysis and SOI
- Continually drive improvements in the user experience and customer journey across all online touchpoints, in order to drive conversion rate optimization and revenue
- Ensuring that payment options and promotional tabs are configured correctly.
- Monitoring website traffic and customer reviews to gauge responses to site updates.
- Analysing sales-related data to predict future sales
- Collaborate with the team on improving marketing materials based on insights from the field.
- Always understand the current market trends including competitors and communicate such information to the management team.
- Provide excellent customer service and management to all customers
- Other strategies include video Marketing. Influencer marketing, Programmatic advertising, Affiliate marketing, and pay–per–click advertising
Key Qualifications
- Bachelor’s Degree in BBIT, Marketing & Communication, or any other Business related field
- At least 2 years of experience in Digital Marketing
- Excellent data analytics and excel proficiency is a plus
- Demonstrable understanding of the strategic role of marketing and communication to impact on business results
- Excellent writing and editing skills
- Must have the ability to develop and successfully execute and track marketing campaigns
- Excellent planning, and organizational skills with high integrity
How to Apply
If you are up to the challenge and possess the necessary qualification and experience; please send your CV only quoting the job title on the email subject (Digital Marketer – Healthcare) to vacancies@corporatestaffing.co.ke before 5th September 2022.