Healthcare Digital Marketer Job Vacancy in Nairobi, Kenya

Position Title: Digital Marketer – Healthcare

Industry: Healthcare

Location: Nairobi,

Gross Salary: 30k – 40k,

Our client is committed to providing a holistic approach to health care seeks to hire a Digital Marketer responsible for handling their social media as well as coming up with innovative ideas on matters digital.

In order to better serve their clients, they are looking for a highly motivated, self-driven, team player to work on a full-time basis with the company as a Digital Marketing Specialist.

Key Responsibilities:

  • To ensure that the company Website is easily found by the target audience
  • To Optimize website structure and content so as to drive relevant traffic to the website.
  • He/She will be responsible for website content and for creating and implementing content strategy in order to ensure online objectives are achieved
  • Execute eCommerce and social media strategies to meet revenue and growth targets.
  • He/She will be responsible for managing online presence and company brand by using social network tools such as Facebook, Twitter, Instagram and LinkedIn.
  • Must be able to use email marketing platforms such as Mailchimp and mailerlite to build custom email campaigns.
  • The digital Marketer will be responsible for converting an online visit into online sales
  • Play a key role in the strengthening and implementation of the company’s strategy
  • Website data management and analysis.
  • Strategy implementation and monitoring through data analysis and SOI
  • Continually drive improvements in the user experience and customer journey across all online touchpoints, in order to drive conversion rate optimization and revenue
  • Ensuring that payment options and promotional tabs are configured correctly.
  • Monitoring website traffic and customer reviews to gauge responses to site updates.
  • Analysing sales-related data to predict future sales
  • Collaborate with the team on improving marketing materials based on insights from the field.
  • Always understand the current market trends including competitors and communicate such information to the management team.
  • Provide excellent customer service and management to all customers
  • Other strategies include video Marketing. Influencer marketing, Programmatic advertising, Affiliate marketing, and pay–per–click advertising

Key Qualifications

  • Bachelor’s Degree in BBIT, Marketing & Communication, or any other Business related field
  • At least 2 years of experience in Digital Marketing
  • Excellent data analytics and excel proficiency is a plus
  • Demonstrable understanding of the strategic role of marketing and communication to impact on business results
  • Excellent writing and editing skills
  • Must have the ability to develop and successfully execute and track marketing campaigns
  • Excellent planning, and organizational skills with high integrity

How to Apply

If you are up to the challenge and possess the necessary qualification and experience; please send your CV only quoting the job title on the email subject (Digital Marketer – Healthcare) to before 5th September 2022.