Maritime Solutions Marketing Coordinator Job Vacancy in Watamu, Kenya

Position Title: Marketing Coordinator

Industry: Marine

Location: Watamu

Gross Salary: Kshs 40k – 60k

Our client provides complete maritime solutions through the supply of international branded marine products & services and they seek to recruit a marketing coordinator who will be handling their social media as well as come up with innovative ideas on matters digital.

To better serve their clients, they are looking for a highly motivated, self-driven, and team player.

Key Responsibilities:

  • Handling of all marketing activities both online and offline
  • Engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages.
  • Prepare accurate reports on our marketing campaign’s overall performance.
  • Identify the latest trends and technologies in digital marketing
  • Work with the marketing team to brainstorm new and innovative growth strategies.
  • Analyses social media presences, including digital advertising
  • Analyze social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.
  • Build and execute social media strategy through competitive research, platform determination, benchmarking, and messaging as well as audience identification.
  • Generate, edit, publish and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to take action.
  • Conduct research and analyze data to identify and define audiences.
  • Manage promotional marketing activities.
  • Organize events and product exhibitions.
  • Update databases and use a customer relationship management (CRM) system.
  • Track media coverage and follow industry trends.
  • Submit weekly, monthly and quarterly reports to the Supervisor/ Line manager.
  • Push for sales of products within the company portfolio.
  • Present, promote, and sell products/services to existing and prospective customers.
  • Maintain working relationships with existing clients to ensure exceptional service and identification of potential new sales opportunities.
  • Developing and implementing sales and marketing strategies.
  • Proactively seeking ways to drive and streamline daily marketing processes and procedures that support high performance.
  • Expedite the resolution of customer problems and complaints to maximize satisfaction
  • Supply sales manager with reports on customer needs, problems, interests, competitive activities, and potential for new products and services.
  • Keep abreast of best practices and promotional trends.
  • Manage and actively update the social media platforms Facebook, Twitter, IG
  • Perform any other duties assigned by your supervisor and line manager from time to time

Key Skills and Qualifications

  • A degree in Marketing or its equivalent, professional training is an added advantage.
  • Minimum three (3) years of experience in a similar role.
  • Proven record in digital & social media management.
  • Good understanding of the full digital web development lifecycle.
  • Exceptional verbal, editing & writing skills.
  • Experience with creating animations & infographics will be an added advantage.
  • Strategic thinker who possesses solid business acumen and can organize and manage multiple priorities.
  • Relationship management skills and openness to feedback.
  • Data analysis and knowledge of the free tools available.
  • Social media marketing skills
  • Interpersonal skills.
  • Numeracy and analytical ability.
  • Creativity and imagination.
  • Influencing and negotiation skills.
  • Teamwork and Organizational ability.
  • IT skills and Email marketing skills.
  • Ability to balance persuasion with professionalism.
  • Strong communication and negotiation skills (English/Kiswahili).
  • Planning and organizational ability to manage urgency.
  • Honest and transparent person.

How to Apply

If you are up to the challenge and possess the necessary qualification and experience, send your CV and a Cover letter stating relevant experience only quoting the job title on the email subject (Marketing Coordinator) to by 2nd August 2022.