Copywriter Job Vacancy in Kenya - Girl Effect

Position Title: Copywriter

Who We Are

Girl Effect is an international non-profit that builds media that girls want, trust and need. From chatbots to chat shows, and TV dramas to tech, our content helps adolescent girls in Africa and Asia make choices and changes in their lives.

We create safe spaces for girls, sharing facts and answering questions about health, nutrition, education, and relationships, empowering girls with the skills to negotiate and redefine what they are told is possible “for a girl”.

Our reach is 50 million and counting. And we’re using technology to reach girls at scale so every girl can choose to be in control of her body, her health, her learning and her livelihood.

Because when a girl unlocks her power to make different choices that change her life, it inspires others to do so too. She starts a ripple effect that impacts her family, community, and country.

That’s the Girl Effect.


With the support of MSD for Mothers, Girl Effect will design, launch, and implement an 18-month project to develop a new digital product or products that will help connect young women in Kenya to sexual and reproductive health services and products (oral contraception, IUDs, implants, consultations with gynaecologist and more. Digital technologies have opened up new ways for women to access these products and services online. However, too many barriers still prevent young women from taking advantage of these options.

Girl Effect aims to bring together young women, service providers and other key stakeholders to co-create and test prototypes and products for a new digital product or products that will work with existing platforms to expand access to healthcare across Kenya. Through this work, we aim to raise new funding to take successful products to market at scale.

Context of the Role

Girl Effect has begun a co-design process that draws on girls’ lived experiences, particularly their journeys to access SRH services and products, and harnesses their creativity and determination. The process is also designed to equip girls with the skills and tools needed to sit at the table with donors, providers, and tech experts to build the tools and services they want.

We’re seeking a consultant to support developing content for our prototype concepts. The content will be provided in Swahili and/or English and developed in partnership with a global human-centred design team at Girl Effect, responsible for designing and developing the final MVP.

Scope of Work

We envision two rounds of content development. A first round where content will be drafted and tested with adolescent girls and young women and a second round where content will be refined for the final minimal viable prototype.

Your Responsibilities:

  • Write clear, compelling copy for various mediums (e.g. ads, blog posts, social media creatives, short-form scripts, radio spots/dramas, newsletters).
  • Take part in brainstorming sessions and workshops with our creative team to develop a youth-friendly, innovative, communicative language for our initial and final prototype concepts.
  • Assist brand development experts in developing our new Kenyan youth brand’s tone and voice.
  • Feed into all creative assets and develop marketing copy aligned with our new Kenyan youth brand’s tone and voice.
  • Interpret copywriting briefs and ultimately write clear, attractive copy with a distinct voice.
  • Support translating from English to Swahili or vice versa.
  • Support creative campaign reports and presentations.

Who You Are

  • A conversational copywriter/creator with experience creating content, content and campaigns for youth audiences, especially Kenyan girls from low-middle income backgrounds.
  • Ability to deliver a clear message in a simple, straightforward, and non-judgmental manner with a fun and youthful style.
  • An effective communicator and writer in Swahili and English, with the ability to synthesize, communicate and simplify complex language concepts per the needs of girls and young women.
  • Someone who enjoys media & technology and exploring content through products like IVR, communities, blogs, etc.
  • Passionate about making a positive difference in the lives of young women and girls.
  • Proven ability to be flexible within a fast-paced, changing environment.
  • Experience in health-related content/Behavior change content production in the field of Sexual and Reproductive Health and Rights and Economic Empowerment would be a massive bonus.
  • Basic safeguarding and digital safeguarding knowledge is a plus.


The consultant will report to Girl Effect’s Content Director, Africa.

Expected Commitment

  • The assignment is expected to take approximately 5 months.
  • The consultant will be expected to spend up to 30 hours per week.
  • The consultant's assignment period starts in April 2023 and ends in August 2023

Tentative Timelines

  • Terms of reference published: March 27, 2023
  • Deadline for responses: April 5, 2023
  • Project commencement: Mid-April


The consultant will be based in Kenya and must be conducive to working with teams in Tanzania, Ethiopia, the UK, the USA, and India.

Proposal Submission

Your proposal, should you be interested (Max 5 pages), should cover

  • Your understanding of the brief and why you feel you are well-placed to advise us on this
  • Credentials - Please showcase any previous work that you consider relevant to what we are trying to achieve and how we approach our work, and the audience we cater to. Describe the qualifications, experience, and capabilities of the firm or consultant in providing the requested services.
  • Reference -Provide at least three references for similar contracts with a description of the service provided, the value of the contract, and the contract periods of performance.
  • Breakdown of Costs with applicable taxes and other charges clearly identified in KES. Consultants should provide their daily or hourly billing rate or their proposed fixed fee for the requested deliverables.
    • All applicable taxes should be quoted separately;

In the proposal, the bidder must demonstrate an understanding of the requirements described in the RFP and demonstrate how the bidder will meet the requirements of the evaluation criteria.

GE is not liable for any cost incurred during the award/contract preparation, submission, or negotiation of the award/contract. All submitted documentation and/or materials shall become and remain the property of GE.

VALIDITY of the proposal shall be for 90 days from the date of bid closure.

Evaluation Criteria

The criteria against which proposals will be evaluated are listed below.

Technical Evaluation

  • Interpretation and understanding of this TOR - 10%
  • Share samples of your work, articles for similar organizations, or work that has been published - 20%
  • Showcases relevant experience in having done previous similar work with relevant agencies or organizations - 10 %
  • Evidence of a minimum of three contactable references - 10%
  • Experience and Qualification, share your CV - 20%

Financial Evaluation

  • Value for money/proposed budget breakdown - 30%

GE is not liable for any cost incurred during the preparation, submission, or negotiation of the award/contract. All submitted documentation and/or materials shall become and remain the property of GE.


Applicants are advised to ensure that they have a clear understanding of their tax position with regard to provisions of the Kenya jurisdiction tax legislation when developing their proposals.


GE reserves the right to determine the structure of the process, the number of short-listed participants, the right to withdraw from the proposal process, the right to change this timetable at any time without notice, and reserves the right to withdraw this tender at any time, without prior notice and without liability to compensate and/or reimburse any party. GE shall inform the ONLY successful applicant(s). The process of negotiation and signing of the contract with the successful applicant(s) will follow.


You may be required to undertake safeguarding checks. Shortlisted consultants will be assessed on our organizational values at the interview stage. The successful consultant will be expected to adhere to our safeguarding policy. We encourage you to read and understand our safeguarding policy, the executive summary of which can be found here. We have zero tolerance for all forms of violence against children, beneficiaries and staff.

Equal Opportunities

Girl Effect Services is committed to equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender, gender identity or expression. We are proud to be an equal-opportunity workplace.

We are committed to building an organization that is increasingly representative of and works extensively with the communities that we serve. To this end, due regard will be paid to procuring consultancy service organizations and individuals with diverse professional, academic and cultural

How to apply

To apply for this opportunity, please submit a proposal by email with the subject line “GE Kenya Copywriter” to suppliers@girleffect.orgby 5th April 2023 at 5:00 pm EAT