Business Development & Digital Marketing Manager Job Vacancy in Nairobi Kenya

Position Title: Business Development & Digital Marketing Manager

Nature of Job: Full Time

Salary: Kshs 100,000 – 150,000

Industry: Beauty and Cosmetics Products

Job Location: Nairobi

Duties and Responsibilities

BDM Duties

  • Contacting potential clients to establish rapport and arrange meetings
  • Planning and overseeing new marketing initiatives
  • Researching organizations and individuals to find new opportunities
  • Increasing the value of current customers while attracting new ones
  • Finding and developing new markets and improving sales
  • Attending conferences, meetings, and industry events
  • Developing quotes and proposals for clients
  • Managing a sales team in order to maximize revenue and meet or exceed corporate-set targets
  • Forecasting annual, quarterly and monthly sales targets
  • Developing specific sales plans to ensure growth both long and short-term
  • Educating sales team with presentations of strategies, seminars and regular meetings
  • Market Segmentation, analysis and penetration
  • Arrange training – products – certifications
  • Meet growth objectives

Digital Marketing Duties

  • Manage and actively implement social media and other digital marketing methods while integrating new ideas on all the social media platforms
  • Conversion of fan/follower base to customers
  • Demonstrate ability to map out marketing strategies and then drive that strategy proven by testing and metrics
  • Develop a strategy and implement a proactive process for capturing customer online reviews
  • Monitor online ratings and respond accordingly
  • Identify and engage with brand advocates and engage with industry influencers
  • Provide social media insights to the business for implementation
  • Measuring results on a weekly basis to tying back objectives and achievements to time and budget
  • Developing and managing digital marketing campaigns
  • Utilizing a range of techniques including paid search, SEO and PPC.
  • Overseeing the social media strategy for the company
  • Managing online brand and product campaigns to raise brand awareness
  • Responsibility for planning and budgetary control of all digital marketing
  • Review new technologies and keep the company at the forefront of developments in digital marketing.

Job Requirements

  • Degree in Marketing, Business Administration or related field preferred
  • 5-10 years’ experience in exceptional combination of Business development and Digital Marketing
  • Strong communication & interpersonal skills
  • Strong analytical skills and are comfortable dealing with numerical data
  • Thrive in matrix environments and are adept at influencing and coordinating with different stakeholders
  • Results orientated and Drives innovation and growth
  • Self-motivated and great interpersonal skills
  • Great presentation skills and Customer oriented

How to Apply:

Qualified candidates are encouraged to send CVs quoting relevant skills, qualifications and experience to

Interviews will be done on a rolling basis until the position is filled

Only the shortlisted candidates will be contacted