CONSULTANT FOR DIGITAL MARKETING TRAINING
BACKGROUND
Finn Church Aid (FCA) is Finland’s biggest development co-operation organization and the second biggest organization in Finland working in humanitarian aid. Finn Church Aid is a member of the ACT Alliance (ACT), an alliance of faith-based development and humanitarian aid organizations forming one of the world’s largest aid organizations.
FCA Kenya is implementing a Creative Industries (CI) project, a continuation of the creative industries program pilot in Kampala, Uganda in 2020, projects in Uganda in 2021, and the digital competency program (DCP) & Creative Industry project in Nairobi. The project is focusing on digital creative industries such as animation, game development, graphic design, web design and digital marketing. This will contribute to the realization of basic human rights such as the right to life with a decent source of livelihood and the right to education. FCA Kenya will work with the youth ages 18-35 years both men and women in this project and engage the local administrators in the project area. The project will use the same training venue as Digital Competence Program/Creative Industry project in Jericho, Nairobi. FCA can benefit from the existing relationship and lessons learned during the earlier projects. Setting up the project in St. Philip’s parish in Jericho enables FCA to systematically develop the centre to become an important hub in Eastlands for digital creative industries trainings. The proposed Creative Industries program is aligned with FCA’s Right to Livelihood (R2L) strategy supporting marginalized groups in gaining meaningful employment. This will in turn ensure that these groups have a reliable and sustainable source of livelihood. The Creative Industries project would be an important avenue for these youths including PWD’s to earn hands-on skills that will help them to employ themselves and become entrepreneurs in the future. The right holders who benefit from the program will also impart the skills acquired to others who may not have the opportunity to participate in the trainings.
SUMMARY Project: FCA is training 286 youth in professional Creative industry -skills during August 2022 to December 2023. The training will take place in Eastlands Nairobi.
Digital marketing consultant will be responsible for providing training in digital marketing as part of FCA Creative Industry Program in a 3-month period.
SCOPE OF WORK Duration: 3 months (September – November 2022). Consultant will be based in Nairobi
Minimum Administrative Compliance:
- Company’s profile / CV and company’s Certificate of Incorporation/ Registration Certificate including team members qualifications.
- KRA Pin Certificate
Goal: Provide training in digital marketing as part of FCA Creative Industry Program.
METHODOLOGY
- Deliver outstanding training and coaching sessions to groups of learners in Digital Marketing.
- Provide employability training on widening learners job horizon and identifying business and employment opportunities.
- Teach the learners a broad range of training to increase their skills and readiness to work as digital marketers.
- Actively support, mentor and motivate learners across the learner journey to help them with the timely completion of their learning aims and qualification
- Identify learner's strengths and weakness through an initial assessment and support them accordingly
- Provide insightful, constructive, and informative feedback to help the learner maximize their potential.
- Deliver outstanding learning, using creative learning strategies that will inspire and engage students to reach their full potential
- Manage any learner progress issues in line with the business expectations.
- Proactively monitor, evaluate and improve the quality and effectiveness of own workload and working practices to ensure deadlines and targets are met and that the learner has an outstanding experience.
DELIVERABLES
- Help young people develop entrepreneurship and small business management skills in the creative sector.
- Design a course curriculum fitting the FCA Creative industries program needs
- Assist learners work with available tools to create an industry standard portfolio or business / career plan
- Deliver training programmes with support of other team members
- Continually identify specific training needs and support required for components of the creative industry projects as appropriate
- Provide coaching and support as young people implement their business plans during training phase
- Train on the key processes of digital marketing and the most relevant areas like search engine optimization and marketing, social media and e-mail marketing, inbound marketing, and online reputation marketing, using Google AdSense etc.
- Training should also include website designing and basics of using most common Adobe -tools for content creation.
- Train basics of website/Google analytics.
QUALIFICATIONS
- An undergraduate degree.
- Been digital marketing space for 3 years or more
- At least 1 or more IT industry certifications e.g. CISCO, CompTIA A+.
- At least 2 years of experience providing information communications technology (ICT) and recognised Teaching Qualification .
- Experience in Digital Marketing.
- Vocational competence within Digital Marketing
- Previous experience delivering Employability trainings.
- Previous experience of delivering Training Programmes through online platforms such as Microsoft Teams, Zoom, and Virtual Learning platforms.
- Qualification in Pedagogical skills or experience in teaching/training
Desirable Assets
- High integrity, self-driven and able to set own work schedule with rigorous deadlines.
- Ability to initiate and complete assignments and to work under demanding circumstances with minimal supervision.
- Strong organization, supervisory, problem-solving, interpersonal, communication as well as team building and negotiation skills.
- Identify potential private sector players and ensure that trainees regularly attend practical sessions to enhance their skills.
- Uphold and protect the Trainees from any form of Child abuse/ Violation of Rights.
- Supervise all the extra co-curricular activities such as sports and games, Crafts and any form of communal work.
- Ensure discipline of the students in and outside the Training
- Design a strategic remedial Training plan for slow learners
- Prepare a conducive learning environment for the Trainees.
FCA will provide the following:
- All relevant information to this assignment
- Full pay for the xxx days’ work (5% tax withholding rates applies)
How to apply
Interested candidates should submit their application stating their daily rates, testimonials, and CVs to Kenya.tender1@kua.fi by COB 22nd July 2022