Position Title: Business Development Manager (Marketing)
Our client in manufacturing seeks to hire a Business Development Manager (Marketing).
Reporting to the Sales Manager, the BDM will be responsible for spearheading marketing and business development strategies.
He/she will ensure that they develop and implement marketing strategies that have ROI.
The company is located in Mlolongo, Machakos County.
Gross Salary: 65,000/= KES
Duties and Responsibilities
- Develop marketing strategies, campaigns and digital plans
- Manage promotions, advertisements, and sales collateral
- In charge of the implementation of the Go to Market (GTM) strategies
- Liaise with internal and external stakeholders to meet their requirements
- Spearhead marketing initiatives, generate demand, and increase brand connection
- Create link-building strategies, content marketing strategies, and social media presence
- Innovate and present new marketing platforms and strategies
- Conduct industry and market research, benchmark where necessary
- Use research findings to provide direction on projects, products and business strategy
- In charge of content creation, in-house publications, visual and audio production
- Manage the department’s budget and ensure all marketing activities are cost-effective
- Ensure there is ROI on all marketing initiatives
- Increase brand awareness and visibility
- Assist in developing, managing and implementing projects
- Keep abreast with new marketing trends and developments
- Prepare marketing material and quotations for customers
- Submit monthly marketing reports
- Any other duty that may be given to you from time to time
Required Specifications
- Minimum of a diploma in marketing or sales and marketing
- CIM qualification is an advantage
- Experience working with SMEs in the manufacturing industry and in a similar position
- At least 5 years’ experience with 2 years in a team leader position
- Experience managing a diverse team of salespersons and stakeholders
- Successful track record in B2C sales and negotiation and experience in digital marketing
- A strong customer-oriented focus
- A strong, resilient, mature and accountable individual
- Excellent verbal and written communication skills
How to Apply
Interested and qualified applicants are invited to email their CVs to Fanisi HR Solutions at jobs@fanisi.net by Thursday 13th October 2022 indicating “BDM-Marketing“ on the subject line.
We are an equal opportunity employer.
Only shortlisted candidates will be contacted.