Branding, Communication & Marketing Officer Job Vacancy in Kenya

Position Title: Branding, Communication & Marketing Officer

Location: KU Unicity Mall, Along Thika Road.

Indepth Research Institute builds the capacity of people, processes, and systems for organizational success and growth as well as nurturing a thriving ecosystem.

We do this through our four lines of services; Data Analytics, Social and Market Research, Corporate Training and Development; Management and Business Advisory; and Digital Innovation.

Job Summary: We seek to recruit an aggressive, confident, fluent, mature, and creative Brand, Communication & Marketing Officer to organize and oversee brand communication and marketing activities and ensure effective communication with stakeholders, media, and the public on a full-time basis.

Key Responsibilities:

  • Building strong long-term value for our customers and partners including nurturing relationships
  • Brand development – Develop IRES into a formidable brand both locally and internationally
  • Develop brand communication campaigns and media relations strategies
  • Collaborate with internal teams (e.g. marketing) and maintain open communication with senior management
  • Write, edit and distribute various types of content, including material for websites, blogs, marketing material, and other types of content that take the message to the public.
  • Edit and update promotional material and publications (brochures, videos, social media posts etc.)
  • Looking out for relevant local and international events to represent IRES from within Not for Profits, Government, and Private sectors
  • Organize IRES brand communication events (e.g. open days, press conferences) and serve as the company’s spokesperson
  • Seek opportunities for partnerships, sponsorships and advertising
  • Address inquiries from the media and other parties
  • Track media coverage and follow industry trends
  • Ensure the organization has membership in national and international trade and professional bodies.
  • Preparing annual, quarterly, and monthly Brand Communication and Marketing plans and reports.
  • Documentation as well as preparing and editing messaging for all products and services
  • Linking with media sources and looking out for opportunities within media to showcase IRES products and services

Qualifications and Experience

  • Should have at least a Degree in Journalism, Communications, and Public Relations or any related course.
  • Qualification, training, or experience in marketing is an added advantage
  • Advanced Video Editing, Animation, and Photo Editing -required
  • Mastery of English and Kiswahili both written and spoken.
  • At least 3 years of Experience in content writing, digital branding & marketing, and social media management.
  • Experience in mass emails, SEO/SEM, and blogging in any fast-paced company.
  • Mastery of computer usage, web navigation, and social media functionality is imperative.
  • Knowledge of Retargeting/Remarketing, Display, and Rich Media/Video Advertising
  • Advanced skills in MS Office, PowerPoint, and Excel
  • Ability to use the CRM preferably Hubspot.
  • Blogging
  • Content Development/Marketing
  • Online Paid Advertising
  • Intermediate Graphic design
  • Intermediate WordPress and web development skills
  • Knowledge in the area of Digital Advertising, and media buying
  • Google Ads Certification required

How to Apply:

Your application in PDF format should be sent to to us on or before CoB Friday, 16th September 2022.

All document attachments should also be in PDF format.

Quote the JOB TITLE on the subject of your email.