Position Title: Branding, Communication & Marketing Officer
Location: KU Unicity Mall, Along Thika Road.
Indepth Research Institute builds the capacity of people, processes, and systems for organizational success and growth as well as nurturing a thriving ecosystem.
We do this through our four lines of services; Data Analytics, Social and Market Research, Corporate Training and Development; Management and Business Advisory; and Digital Innovation.
Job Summary: We seek to recruit an aggressive, confident, fluent, mature, and creative Brand, Communication & Marketing Officer to organize and oversee brand communication and marketing activities and ensure effective communication with stakeholders, media, and the public on a full-time basis.
Key Responsibilities:
- Building strong long-term value for our customers and partners including nurturing relationships
- Brand development – Develop IRES into a formidable brand both locally and internationally
- Develop brand communication campaigns and media relations strategies
- Collaborate with internal teams (e.g. marketing) and maintain open communication with senior management
- Write, edit and distribute various types of content, including material for websites, blogs, marketing material, and other types of content that take the message to the public.
- Edit and update promotional material and publications (brochures, videos, social media posts etc.)
- Looking out for relevant local and international events to represent IRES from within Not for Profits, Government, and Private sectors
- Organize IRES brand communication events (e.g. open days, press conferences) and serve as the company’s spokesperson
- Seek opportunities for partnerships, sponsorships and advertising
- Address inquiries from the media and other parties
- Track media coverage and follow industry trends
- Ensure the organization has membership in national and international trade and professional bodies.
- Preparing annual, quarterly, and monthly Brand Communication and Marketing plans and reports.
- Documentation as well as preparing and editing messaging for all products and services
- Linking with media sources and looking out for opportunities within media to showcase IRES products and services
Qualifications and Experience
- Should have at least a Degree in Journalism, Communications, and Public Relations or any related course.
- Qualification, training, or experience in marketing is an added advantage
- Advanced Video Editing, Animation, and Photo Editing -required
- Mastery of English and Kiswahili both written and spoken.
- At least 3 years of Experience in content writing, digital branding & marketing, and social media management.
- Experience in mass emails, SEO/SEM, and blogging in any fast-paced company.
- Mastery of computer usage, web navigation, and social media functionality is imperative.
- Knowledge of Retargeting/Remarketing, Display, and Rich Media/Video Advertising
- Advanced skills in MS Office, PowerPoint, and Excel
- Ability to use the CRM preferably Hubspot.
- Blogging
- Content Development/Marketing
- Online Paid Advertising
- Intermediate Graphic design
- Intermediate WordPress and web development skills
- Knowledge in the area of Digital Advertising, and media buying
- Google Ads Certification required
How to Apply:
Your application in PDF format should be sent to hr@indepthresearch.org to us on or before CoB Friday, 16th September 2022.
All document attachments should also be in PDF format.
Quote the JOB TITLE on the subject of your email.