Hatching Hope Kenya Project (HHK) End Term Evaluation Consultancy

Heifer International Kenya

Project / Activity Name: Hatching Hope Kenya Project (HHK)

Agresso Work order: N/A

Country: Kenya

Request for Proposal: Hatching Hope Kenya Project (HHK) End Term Evaluation

Funded By: Cargill and Heifer International

RFP Release Date: 1st September 2022

Performance Period: September – December 2022

Proposal Submission Deadline: 23rd September 2022

Question / Inquiry Submission Deadline: 16th September 2022

Electronic submission to the attention of: Procurement

Electronic submission: procurement-ke@heifer.org

Contact information for inquiries about this RFP: procurement-ke@heifer.org

Terms of Reference

General Information

This document is being issued to solicit applications from potential consultant(s) to conduct the Hatching Hope Kenya Project (HHK) End Term Evaluation.

This is 3-year, $3,347,029 project, funded by Cargill and Heifer International, that is being implemented in Kisumu, Siaya, Homabay, Migori, Uasin Gishu and Nakuru Counties, from June 2019 to December 2022.

The activity requires at least 1027 quantitative interviews and 60 qualitative interviews.

The terms of reference contain background information, the desired methodology, including objectives, the timeframe for conducting the final evaluation, and a list of deliverables.

This document also contains information about the kind of expertise that Heifer International seeks for this activity and guidance on how to submit a proposal to conduct the activity.

Heifer anticipates awarding a fixed award for the Hatching Hope Kenya Project (HHK) End Term Evaluation and make payments based on submission and Heifer’s approval of deliverables.

The award agreement will include a payment schedule with specific deliverables; all payments require 15-business days processing after approval of deliverables.


Heifer International is a global non-profit working to end hunger and poverty and care for the Earth by using sustainable practices and engaging smallholder farmers in agricultural development.

Heifer was founded on the simple belief that ending hunger begins with giving people the means to feed themselves, generate income and achieve sustainable livelihoods.

Since 1944, Heifer has helped 20.7 million households – more than 105 million people – in over 125 countries, through community-based training, appropriate technologies, and agricultural resources, enabling communities to lift themselves out of poverty and hunger on to a path of self-reliance and economic prosperity.

Hatching Hope Kenya Project is a partnership between Cargill and Heifer International that targets to reach 21 million people out of 100 million people targeted in the next 12-year by Heifer International.

Currently, in its initial three-year phase, the Hatching Hope Project sought to improve the livelihoods of 46,000 farmers translating to 207,000 individuals through enhanced poultry production, creating demand by increasing awareness and education of about 10 million people about the benefits of poultry production and consumption.

HHK interventions will close 53 % of the living income gap per family by creating functional and profitable poultry businesses. To sustain its impact, HHK facilitated the creation of new products, services, and markets that smallholder farmers require to grow their poultry enterprises.

Through the project, Heifer and Cargill capitalized on the growing demand for poultry in Kenya to empower smallholder farmers, helping them become integrated and competitive actors in the poultry value chain.

At the same time, HHK catalyzed on systemic change through partnerships with Farmer-Owned
Agribusinesses (FOABs), distributors and other actors that serve the needs of smallholder farmers.

The project is currently implemented in Area 1: Kisumu, Migori, Siaya, Homabay (Western Kenya) and Area 2: Peri urban Nakuru and Eldoret. To achieve the project objectives, the project used 3 impact Pathways namely:

Pathway 1: Improve livelihoods through poultry production.

The project is enabling 40,000 poultry farming households (180,000 individuals) to progress towards a living income through a group focused approach.

This is to be fully achieved through building the capacity of the 40,000 direct beneficiaries for improved production and productivity with major interventions targeting reduction of cost of production at farm level and building resilience through improvement of the environment.

An additional 820,000 people will be reached through increased consumption of poultry products.

Intermediate Results (IR1):

  • IR-1.1: Improved income to close the living income gap
  • IR-1.2: Increased producer community resiliency and environmental sustainability
  • IR-1.3: Increased consumption of nutrient-rich food (eggs and poultry)

Pathway 2: Increase awareness and education about poultry production and consumption.

The project will reach 9,925,000 additional people through the promotion of poultry nutrition and improved production practices through community outreach, local government and school partnerships, and mass media outreach.

Intermediate Results (IR2):

  • IR-2.1: Increased awareness of improved production techniques and poultry nutrition through community member training
  • IR-2.2: Increased awareness of improved production techniques and poultry nutrition through mass market channels

Pathway 3: Increase access to products, services, and markets to improve poultry farmers’ net income and productivity.

The project will facilitate the growth the farmer groups to become viable market actors, benefiting the 40,000 poultry framing households (180,000 individuals) from Pathway 1, while also facilitate a “distributer model” to promote a farmer-focused shift in the distributer value chain with the potential to reach an additional 6,000 families (27,000 individuals) based on the exploration and assessment in Nairobi, Nakuru and Eldoret. Linkages will be developed with private sector players in the feed processing, finance, and research areas.

Intermediate Results (IR3).

  • IR-3.1: Increased integration of actors in market system to increase access products, services, solutions, and markets: 207,000 People
  • IR-3.2: Improved poultry productivity and reduced mortality: 207,000 People

The project has been implemented through the following approaches:

  • Enhanced capacity of the Poultry Groups to improve production, access to extension and services, build aggregation points for eggs and lives chicken, improve profitability, link with markets, and reach sustainability.
  • Promoting income Diversification at Groups and Farm Level for households and groups working in other value chains (primarily dairy). Leverage on existing group formation and cohesion to diversify into poultry.
  • Inclusion of Market Actors along the Value Chain in a Market System Approach while orienting existing market actors toward value delivery through working with distributors.

Purpose and Objective

The main purpose of this Request for Proposal (RFP) is to conduct the Project End Term Evaluation study to establish the achievement of the project deliverables to date against stated indicators.

The project end term evaluation will also focus on corrective actions needed to achieve maximum program outcomes beyond the project period.

The evaluation’s learnings and recommendations will also be important to assist Heifer Project International, Cargill and other stakeholders in the possible scale out of this project and future implementation of similar projects in other locations.

Specific Objectives

a) To assess the success of HPI-K and its partners in meeting the project goals, objectives and targets as outlined in the project proposals and results framework.

b) To review effectiveness of current strategies to improve poultry productivity and sustainability.

c) To identify learnings and include recommendations for local stakeholders, FOABs and the
community to support them in managing activities after the project exits.

d) To assess the effectiveness of the extension system driven by the CAVES and community
facilitators in the achievement of the project objectives

e) To evaluate the extent to which the stakeholders and partners have been involved in the project
implementations and recommend the best practices for enhanced suitability through partnerships
and stakeholder engagements.

f) To find out the major factors influencing the achievement of the objectives of the project.

g) To what extent have the project activities contributed to the achievement of goal.

h) To recommend key changes in the future project design and implementation strategy and approach for enhanced impact.

i) To produce the project’s final evaluation report that responds to the TOR expectations.

j) To determine and document the current position of project indicators at intermediate and results

k) Using final data, draw a summary table of indicators comparing the final evaluation with targets,
baseline, or previous evaluation.

CLICK HERE to download a detailed terms of reference.